Running my own shop taught me what it means to be responsible for the website, sales and every parcel. From Ubuntu and Magento to the decision to close.
Read essayBlog
From practice.
And beyond.
I write about what I notice at work and beyond it. About digital systems, games, philosophy and things worth returning to.
From practice
Experience, methods and analysis.
A decision table, the evidence to gather and a free checklist for a business considering repairs or a new website.
Read essayHow I selected two priorities from a checkout UX audit, wrote development briefs and used AI to build a local order review prototype.
Read the case studyThis Analysis explains why making content technically accessible to AI systems does not prove that its claims are true or useful.
Read analysisA practical analysis of the points where initial interest stops progressing towards a commercial conversation.
Read analysisNotebook
No published writing yet.
