ANALYSES

Understand the problem before choosing a solution.

A submitted form does not necessarily mean an enquiry was handled. Accessible content does not prove that AI will recommend it. These analyses show what to check and which conclusions the evidence supports.

  1. Analysis

    What an AI-readable layer makes accessible and what it does not prove

    This Analysis explains why making content technically accessible to AI systems does not prove that its claims are true or useful.

    Read →
  2. Analysis

    Where a lead disappears after first contact and how to find out

    A practical analysis of the points where initial interest stops progressing towards a commercial conversation.

    Read →