Martin Trnka
I have owned the digital function from inside since 2009: CMO, COO, CIO and CDO roles across e-commerce, SaaS and healthtech. Vors is the method I observed over those years — one that holds even if I ever step out of operations.
For three years I led an enterprise digital transformation as CIO/CDO at a multi-market e-commerce company: consolidating a fragmented architecture into one platform, data flows, CRM, attribution, leading development teams and external vendors. Before and after: product roles on high-traffic platforms, transforming e-commerce into a hybrid SaaS model, building lead-generation systems. A degree in philosophy taught me the one thing digital needs more than another framework: to read what a system actually says, not what it claims about itself.
Vors grew out of a repeated observation: companies do not fail for lack of information. They fail because the whole cannot be seen from inside. Everyone sees their part; no one sees the system. Vors is the position from which that view can be returned inward.
| Name | Martin Trnka |
|---|---|
| Role | Founder & Fractional Chief Digital Officer, Vors.studio |
| Experience | 12+ years, the digital function in e-commerce, SaaS, healthtech |
| Career roles | CMO, COO, CIO, CDO, Product Owner |
| Base | Žilina / Bratislava, Slovakia |
| Markets | SK, CZ, working reach into PL and DACH |
| Languages | Slovak, English (C1), German (basic) |
| Contact | book a conversation · 45 min |
“Something is off, and I cannot tell what.” If that sentence describes your next year, it is good to know you are not alone.